MILAN — Segafredo Zanetti Poland, part of Massimo Zanetti Beverage Group announces that Segafredo Selezione Arabica 100% won a Bronze Medal at the Best Product – Consumers’ Choice 2019 Awards held in Warsaw.
Segafredo Selezione Arabica 100% reached the third place in the Coffee Brands category and was awarded with the Consumers’ Choice Bronze Medal logo, which is very popular among Polish consumers. The research was carried out by GfK Polonia Institute.
”Our real prize is the consumers’ appreciation for our coffee. Selezione Arabica 100% belongs to the Segafredo Selezione Premium coffee line, launched in 2018. According to GFK Polonia research, 60% of consumers choose a product recommended by other consumers. Last year Segafredo Zanetti Poland launched a TV campaign on television for the very first time to promote our Selezione line. Both the media advertising and the prize will help increase the popularity of Segafredo Arabica premium” says Monika Dutkiewicz, General Manager of Segafredo Poland.
Segafredo Zanetti is a leading player in the Polish market with its brands Segafredo Zanetti.