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Segafredo Zanetti elected Product of the year and consumers’ favorite in France

Segafredo Zanetti

MILAN – Massimo Zanetti Beverage through Segafredo Zanetti France has obtained a double recognition in France.

Segafredo has been elected as “Product of the year 2020” with Premium d’Arôme BIO.

The brand obtained the same recognition last year with the range of San Marco Biodegradable capsules.

Premium d’Arôme BIO is a 100% Arabica grain coffee coming from organic farms of Latin America.

In addition, Premium d’Arôme BIO was voted as “consumers’ favorite product” on Shop Advizor, a popular online application used in France by over 500.000 consumers to share opinions on their preferred products in the market.

Both accolades are highly significant to the Group as they were obtained in such a competitive market as France.