Seeds&Chips, the integral video of Howard Schultz keynote at the event

MILAN, Italy — Starbucks Executive Chairman Howard Schultz and former U.S. Secretary of State John Kerry were the two main Keynote speakers at Seeds&Chips – The Global Food Innovation Summit.

The fourth edition of the Summit, the brainchild of Seeds&Chips founder Marco Gualtieri, took place at MiCo, Milano Congressi, from May 7th-10th.

Howard Schultz, Executive Chairman of the largest coffee chain in the world, opened the Summit last Monday.

Milan holds a special place in Mr. Schultz’s career path, as it was on a visit to the city that he understood that coffee was more than a beverage, it was an experience.

Here is the the integral video of the opening event