HAMILTON, UK – A Scottish coffee roaster is offering customers the chance to create their own coffee blends and get them delivered to their doors. Blendly Commercial Coffee Roaster is normally only open to trade customers. But now, given the ongoing global pandemic, the businesses is opening up to domestic customers by selling coffee blends created by baristas and cafes to coffee lovers online.
Started in 2016 by Mark Wilson, the idea behind Blendly was to create a one stop, online coffee roasting and blending service ideal for Baristas and cafés owners.
Since the global pandemic and closure of the food and drink industry due to lockdown, Mark decided to open Blendly to customers of these cafes to either buy coffee blends created by their favourite cafes or create their own.
In opening to domestic customers to buy coffee blends, the Scottish roaster is giving businesses that are currently closed or operating at a reduced capacity a chance to reach customers they might not normally.
Coffee fans can visit the Blendly website to start creating their own coffee blend or buy from already made batches. Created blends can be shared electronically with QR codes or referral links.
Individual purchases can be made or there’s a subscription service – Barista Home, from £4.99 per month – which is ideal for customers. Commercial plans start at £12.99 per month.
Speaking about the change in market, the team at Blendly say: “People are always looking out for products that identify with them, reflecting their character and personality, traits that are unique to themselves.
“The coffee market has grown significantly over the past 20 years and blends are consistently evolving to accommodate changing palates and preferences. These are amongst the many reasons why more and more people are switching away from their usual coffee brands to Blendly.”