OMAHA, NE, U.S. – Scooter’s Coffee was recently named a top franchise by Franchise Business Review in its 2017 Top Multi-Unit Franchises Report. Scooter’s Coffee is quickly approaching 200 locations in 14 states.
It opened 33 new locations in 2016 and plans similar expansion in 2017.
The company is in the midst of a robust grand opening pipeline. It recently opened its first location in Phoenix, Arizona, added a second location to the Atlanta, Georgia metro area and also opened its sixth of many locations in the Dallas Metro.
Other expanding markets include Colorado, Utah, Oklahoma and Texas.
Franchise Business Review, a national franchise market research firm that performs independent surveys of franchisee satisfaction, provides the only rankings of franchises based solely on actual franchisee satisfaction and performance.
Franchise Business Review publishes its rankings of top franchises in its annual Guide to Today’s Top Franchises, as well as in special reports throughout the year that rank the top franchises in specific sectors.
Scooter’s Coffee was among 317 brands, representing over 9,000 multi-unit franchise owners, that participated in Franchise Business Review’s research.
Scooter’s Coffee franchisees were surveyed on 49 benchmark questions about their experience and satisfaction regarding critical areas of their franchise systems, including financial opportunity, leadership, training & support, operations and product development, core values (honesty and integrity of franchisor), general satisfaction, and the franchisee community.
“The rapid growth and success that Scooter’s Coffee has seen over the last 19 years is a direct reflection of our franchisee’s dedication to our brand,” stated Rob Streett, President and Chief Operating Officer of Scooter’s Coffee.
“We continue to be honored and humbled by the ratings we receive from our franchise community. We are dedicated to the success of our franchisees, and this respected award, in addition to being named a 2017 top franchise by Franchise Business Review, just further validates that our hard work is paying off.”
“Multi-unit ownership’s appeal is driven by two key factors,” says Michelle Rowan, President of Franchise Business Review.
“Franchisees enter into it due to the potential for increased profitability. Franchisors are encouraging it because well-financed and experienced franchisees can expedite growth, while keeping the number of franchisees they work with manageable.”
Key findings from Franchise Business Review’s research on overall satisfaction of multi-unit franchisees, equating positive responses by franchisees:
- I enjoy operating this business – 90%
- I enjoy being part of this organization – 88%
- Overall satisfaction with franchise – 84%
- Overall satisfaction with franchisor and the opportunity provided – 84%
- I respect my franchisor – 83%
- Would recommend their franchise brand to others – 83%
- Would “do it again” knowing what they know today – 80%
- I believe my franchisor acts with a high level of integrity – 79%
- Is meeting financial expectations – 63%.