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JAKARTA, Indonesia — The Specialty Coffee Association of Indonesia (SCAI) and the Specialty Coffee Association (SCA) have entered into a strategic agreement to implement the Coffee Value Assessment (CVA) as the official protocol for evaluating Indonesian specialty coffees. The Memorandum of Understanding (MoU) marks a significant step forward in Indonesia’s commitment to quality, education, and innovation in the global coffee sector.
As the second-largest coffee producer in Asia, Indonesia boasts a rich heritage of coffee cultivation across its diverse archipelago. This new agreement positions Indonesia as a leader in adopting more holistic and inclusive systems of quality assessment, following recent MoUs signed by the SCA with Colombia and Brazil, and reinforces a global shift toward equitable and comprehensive value recognition across the coffee value chain.
The MoU outlines a collaborative roadmap for the adoption of CVA in Indonesian competitions and quality control programs, while also expanding access to SCA Education offerings throughout the country. SCAI will lead the national rollout of training and certification programs and ensure that Indonesian producers, cuppers, and coffee professionals are equipped with the tools to compete and thrive in a dynamic international marketplace.
“This partnership is a milestone for Indonesia’s coffee community,” said Daryanto Witarsa, President of the Specialty Coffee Association of Indonesia. “By adopting the Coffee Value Assessment and expanding SCA education locally, we’re not only raising the bar for quality but also opening new pathways for producers to tell the full story of their coffee. It’s a step toward greater equity, visibility, and opportunity for everyone in our coffee value chain.”
Under the agreement, the SCA will provide technical assistance and support SCAI-led events with content and international promotion. This includes training Indonesian cuppers and educators on the CVA, supporting data collection and implementation, and helping elevate Indonesian coffee’s reputation on the global stage.
The Coffee Value Assessment was developed by the SCA to evaluate coffee based not only on flavor but also on physical, affective, descriptive, and extrinsic attributes. This multi-dimensional approach encourages and promotes a more complete and transparent understanding of coffee’s value, benefiting both producers and buyers.
