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ROMANIA – Strauss Coffee reports 9.8 percent increase in sales for 2014

Strauss Group

Strauss Coffee, the coffee subsidiary of Israel-based food and drinks manufacturer Strauss Group, reported a 9.8 percent increase of its sales in Romania to EUR51 million in 2014.

The Doncafe coffee maker’s growth was due to the increase in volumes and prices and to the acquisition of the Amigo brand, reports local Mediafax.

In the last quarter of 2014, Strauss Romania’s sales went up by 35.9%, to EUR 17.4 million.

In February 2014, Strauss Coffee took over the Amigo instant coffee brand, in a USD 20 million deal. The Competition Council approved the transaction. After the takeover, Strauss Coffee ranks second in the instant coffee market in Romania, after Nestle.