Robusta Cola? Coke to launch coffee-cola hybrid also in Thailand


Ever mixed coffee and Coca Cola? Yeah, neither have we, and yet we’re about to get the chance to find out what it tastes like when limited-edition “Coke Plus Coffee,” a coffee-cola hybrid launched in Japan and Australia late last year, hits Thailand in just over a week.

The Thai version, which will enter the market on June 1, features Robusta coffee, the type of bean popularly grown in southern Thailand, and get this … it’s being marketed as “health drink,” because it has 50 percent less sugar than a regular cola.

Yep, you read that right. The product is being aimed at students and workers who need a little pick-me-up in the afternoon, according to Positional Mag.

While we can’t review a drink for you we haven’t even tried, it’s worth looking at how Japan reacted to the new cola. Shin-Shouhin, a Japanese website that reviews new products gave it a thumbs down, saying it simply wasn’t good.

From their blog post published in September last year: “To be frank, it’s not a very delicious aroma,” adding that the initial taste is “cola-like,” but with a coffee aftertaste. Thus, the total sensation “isn’t one of harmony,” according to a translation via Kotaku.

The verdict was more mixed in Australia, where local food reviewer “That’s Noice” said in a YouTube video that it was “better than he thought it would taste.”

“To me, it just smells like a normal Coca-Cola, with the slightest… slightest hint of coffee,” he said.

“It tastes like a nice-balanced, well-rounded coffee. It really does,” he said.

The Australian couple reviewing it in the below video, meanwhile, was considerably less generous, saying they think it tastes like a cheap coffee-mixed drink that leaves an aftertaste.

Either way, you’ll be able to try it for yourself when the new flavored cola hits 7-Eleven for THB15 a can (US$0.50), starting in June. The company plans to roll out the drink to other stores nationwide in August.