RLHC (Red Lion Hotels Corporation) announces that the company has aligned with Seattle-based Vibe Coffee Group, Inc., to bring the Pacific Northwest coffeehouse experience to its hotel lobbies.
We will be known for our coffee experience,” said Greg Mount, President & CEO. “When we met the owner and staff from these award-winning coffee brands, Victrola and Whidbey, we knew they understood our vision.
It’s more than just serving a great cup of coffee or latte, it’s about the Pacific Northwest culture and the passion for the experience and then translating that into the layout and design features of the lobby.”
Victrola Coffee will be served in the lobbies of Hotel RL beginning with the opening Aug. 1 of the first location for the brand, Hotel RL Baltimore Inner Harbor. Victrola Coffee, a favorite among coffee lovers, was founded in 2000 on Capitol Hill in Seattle.
Victrola showcases the craft of coffee by barista-trained staff who prepare individual requests using the world’s finest beans, topped off with signature foam art creations. These coffees, which recently earned a 94 from CoffeeReview.com, embody the essence of Seattle and its rain, waterfront and artists in the magic of its skilled roasters.
Whidbey Coffee, named for the beautiful Puget Sound island, will be served in the lobbies of Red Lion Hotels and Red Lion Inn & Suites beginning within the next 60 days. Each morning, guests can indulge in Whidbey Coffee selections that deliver a consistent and satisfying quality morning drink.
“RLHC as a hotel company is genuinely invested in the coffee experience of its guests,” said Dan Ollis, President of Vibe Coffee Group, Inc. “Together, we are going to change the expectations of hotel guests for their morning fix.”