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MILAN, Italy – Rhea France took part in the Vending Show in Paris with an exhibition space designed to let visitors experience the excellence of the company’s tailor-made solutions. The stand offered an immersive journey through three thematic areas, each representing a key coffee break moment, and demonstrated how Rhea is responding to the evolving needs of both consumers and industry professionals.
It was a truly immersive experience, structured around three hospitality corners that reflected the transformation of the coffee break across different environments and moments that define how we work, connect and unwind today. Visitors had the opportunity to taste gourmet, creative and refreshing beverages, freshly prepared on site.
“Today, coffee is more than just a beverage, it’s a moment that fosters connection, well-being and brand identity. At the Vending Show, we aimed to highlight this evolution by presenting solutions that seamlessly fit into new living, leisure and working environments. Each corner of our stand spoke a different language, yet all shared the same goal: to make every individual feel at the heart of the experience,” said Stéphane Hameau, General Manager, Rhea France.
A journey through three themed areas
The first stop featured a modern, elegant bar-inspired setting, perfect for airport lounges, B&Bs, boutiques or reception areas. At the heart of this space were the rhTT1.vho and rhMM2 machines, working in tandem to serve fresh milk beverages, including plant-based options. Visitors enjoyed live demonstrations of gourmet recipes such as matcha latte, cookie cappuccino and crème brûlée coffee.
The experience was further enhanced by rH2O water machines offering a variety of cool, refreshing drinks. This area was a true showcase of style, ease of use and top tier product quality, a premium offering that blends design and performance to elevate the coffee break.
A thematic area was dedicated to vending: this space showcased how Rhea is redefining automatic distribution to align with new consumption habits and the expectations of increasingly discerning consumers. Leading this transformation was the rhFS in its Hot & Cold version, a multifunctional freestanding machine that embodied wellness and personalization trends.
From a morning espresso to an afternoon sparkling water, or even healthy drinks like fruit sodas and collagen shots, this solution combines cutting-edge technology, versatility and a strong focus on well-being. It is a true concentration of Rhea-made innovation, designed to adapt to new consumer expectations and elevate the quality of the vending experience.
Finally, Rhea also presented its latest tailor-made solutions for coffee, tea and other beverages, specifically designed to meet the needs of the horeca sector. Coffee machines, tea dispensers and the rH2O water line came together in a complete suite of premium offerings that balance design, efficiency and high-quality service.
These hospitality corners are ideal for coworking kitchens, hotel lounges, restaurants and business areas, spaces where functionality and style meet to create a first-class beverage experience.
About Rhea
Rhea, founded by Aldo Doglioni Majer in 1960, is one of the largest producers of automatic machines for coffee breaks in the world. For over sixty years, Rhea has stood out for its wide international reach, high-level design, state-of-the-art technology, and ‘Made in Italy’ excellence. With headquarters and manufacturing based in the province of Varese and foreign branches in 10 countries, Rhea is proud of having spread coffee break culture to over 100 countries around the world.
From a global player in vending to a pioneer in the introduction of vending to the new retail, hospitality and out-of-home sectors, Rhea confirms its mission to interpret and often anticipate a constantly evolving market. Rhea’s new proposals revolutionize the very concept of hospitality, both in business and domestic contexts, with a value proposition that improves the coffee break moment.
