Share your coffee stories with us by writing to info@comunicaffe.com.
GRANTS PASS, Ore., USA – Dutch Bros Inc., one of the fastest-growing brands in the quick service beverage industry in the United States by location count, announced that lauded retail veteran Venki Krishnababu has joined Dutch Bros Coffee as the drive-thru beverage company’s new Chief Technology and Information Officer.
Venki Krishnababu brings nearly 30 years of experience leading transformational, enterprise-shaping strategies and a proven track record of creating business value through technology, innovation, and partnerships.
“Venki has deep experience leading technology strategies across multiple functions, including data and analytics, cybersecurity, and digital transformations,” said Christine Barone, CEO and president of Dutch Bros. “Above all, though, Venki is known for his people-centric leadership, which aligns perfectly with Dutch Bros culture. His leadership will be key as we continue to invest in technology to enhance our customer experience.”
Krishnababu assumed the role of Chief Technology and Information Officer on Dec. 16, 2024. Prior to joining Dutch Bros, he capped a seven year career with lululemon athletica inc. (NASDAQ:LULU) as Chief Technology Officer. Prior to lululemon, Krishnababu was Chief Technology Officer at Premera Blue Cross and in various leadership roles over 16 years at Nordstrom.
“Dutch Bros is one of the most innovative rapidly growing coffee chains, known for its friendly service, delicious drinks, and vibrant atmosphere. What truly sets Dutch Bros apart from other coffee chains is its people-centric culture,” said Krishnababu.
“Technology is such a critical component in delivering great customer experiences, building community, helping our Broistas and scale the enterprise to the future. My perennial focus will be to position technology as a strategic enabler of the company while embodying Dutch Bros’ people-first culture. I am excited and look forward to working with Dutch Bros, to serve our customers, teams, and business.”
