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Registration now open for the first digital Re:co Event of 2021 to be held on May 12-13


MILAN – The Specialty Coffee Association announces the opening of registration for the first Re:co event in 2021. Building on last year’s successful program, they will be offering two virtual events that blend expert speakers, live discussion, networking, and community-engagement opportunities, with an optional Experience Kit featuring coffee, equipment, and sensory experiences shipped to your door.

Registration is open now for the US-based program, May 12-13. This event will be held in the Pacific time zone, with Experience Kit boxes available for shipping throughout the Americas. The second event will be in June, based in the Central European time zone, with registration opening closer to the date. Both events will have digital-only tickets available, and people from any time zone are encouraged to join us, though we do recommend being able to attend live for full engagement.

In 2021, SCA is expanding the scope of the Re:co Fellows program to further support and highlight emerging leaders, and also formally integrating a Scholarship fund into the event to improve financial accessibility. There will be separate Fellows classes for the April and the June events, but interested applicants may apply for either or both if they so choose, though there may be box shipping limitations outside of each region.

Each event will also have a dedicated number of digital tickets set aside for scholarship distribution through a lottery system. We will launch applications for the Fellows program and aim to open scholarship registrations in mid March.

“We are excited to feature experts and leaders from many different organizations at these Re:co events, including people like Jeanine Niyonzima-Aroian on moving the origin collaboration conversation beyond simply paying farmers more, Luis Samper from 4.0 Brands on value distribution from procurement to co-branding, as well as many more speakers on topics like the changing landscape of US government investment in coffee production, the anatomy of innovation, and new business models that put equity principles into practice,” says the SCA in a release. Look for full programming details to be released soon at recosymposium.org