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BREA, Calif., USA – Reborn Coffee Inc., a leader in the specialty coffee market, today announced the signing of a Memorandum of Understanding (MOU) with Tori AI, a pioneering artificial intelligence company specializing in smart environments. This partnership sets the stage for a new era in café innovation — where premium coffee experiences meet intelligent automation and real-time customer insights.
“Tori AI brings plug-and-play systems that will allow us to reduce labor costs, increase upselling based on real-time data, and build a smarter CRM engine that adapts to individual customer preferences across locations,” said Jay Kim, CEO of Reborn Coffee.
“This isn’t just about adding tech; it’s about transforming how we run our stores.” Tori AI’s technology, already deployed in high-functioning environments such as hospitality and retail, will provide Reborn Coffee with tools such as dynamic ordering prompts, inventory automation, staff optimization, and personalized menu suggestions. These solutions are tailored to enhance both the customer journey and backend decision-making.
Reborn’s upcoming AI-driven drive-thru will serve as a showcase for these capabilities, offering a frictionless, data-enhanced ordering experience powered by Tori’s established infrastructure.
Under the agreement, Reborn Coffee will implement Tori AI’s proven suite of smart retail solutions, aimed at enhancing operational efficiency, personalizing guest interactions, and improving overall store performance.
A key feature of this rollout includes Tori AI’s drive-thru automation platform, which Reborn will introduce at its first AI-enhanced drive-thru location scheduled for launch upon completion of building out 5050 W Russell Rd. in Las Vegas, NV.
This MOU further positions Reborn Coffee as a forward-thinking leader in the café industry, with additional initiatives and experiential rollouts to follow.
This Memorandum of Understanding (MOU) is non-binding and intended to outline the mutual interest of both parties to explore collaboration. Any future agreements will be subject to separate binding contracts.
