SAN FRANCISCO, U.S. – Silicon Valley food and beverage brand Pooki’s Mahi announced today Founder/CEO Leslie Magsalay-Zeller landed national grocery store with 5000+ locations for its luxury Kona KaKao coffee products; customers can purchase single-origin 100% Kona coffee pods, Matcha Matcha Man tea capsules, and Kafpresso coffee capsules with complimentary standard shipping.
Pooki’s Mahi Founder/CEO Leslie Magsalay-Zeller explains, “Scrupulous attention to detail is used to determine qualified resellers requesting to sell Pooki’s Mahi® brands. Resellers whose customers’ profile do not match any of Pooki’s Mahi existing customer profiles will not be successful in selling our products.”
“I presented Pooki’s Mahi® product lines to multi-national corporations in 2013 and landed some large customers. Pooki’s Mahi luxury Kona coffee pods and Matcha Matcha Man® tea capsules were rejected by several large global customers who didn’t want to deal with start-ups or a Founder/CEO that never launched consumer products goods (CPG). I also learned very quickly. Large customers asked for a 40% discount to merchandise, fulfill and distribute Pooki’s Mahi products. Executives and decision makers at large customers where I presented Pooki’s Mahi luxury Kona coffee pods or Matcha Matcha Man® tea capsules were not technologists. Decisions to carry or not carry Pooki’s Mahi Kona coffee pods were made on opinions on packaging design, margins, and the amount of work needed to keep me from accessing big data sets. For Pooki’s Mahi Matcha Matcha Man® tea capsules, the decision was based on how much margins I was willing to lose,” the Silicon Valley executive continues.
The marketplace is the first to focus on food, beverage, and wellness products from smaller businesses with a growing brand presence. Customers of the national grocery store can purchase Pooki’s Mahi 100% Kona coffee pods, Matcha Matcha Man® tea capsules, and the new Kafpresso™ coffee capsules with complimentary shipping. Pooki’s Mahi has strict requirements for reselling their luxurious 100% Kona coffee pods.
Pooki’s Mahi owns the supply chain from incubating a product idea, manufacturing and go-to-market activities for new product launches. The Silicon Valley technology firm understands customer profile including but not limited to region, zip code, education level, interests, demographic metro areas, and lifestyle activities. Customers that live outside Pooki’s Mahi demographic metro areas do not have the disposable income to afford luxury 100% Kona coffee pods, Matcha Matcha Man® tea capsules or the Kafpresso™ coffee capsules. These types of customers always request Pooki’s Mahi to ship expensive products at zero cost and will never convert into a long term subscriber.
The Silicon Valley technology company is focused on manufacturing naturally grown single-origin 100% Kona coffee certified organic and teas in recyclable or bio-based pods. Pooki’s Mahi utilizes a proprietary supply chain framework created by Founder/CEO Leslie Magsalay-Zeller to manufacture expensive coffee pods or capsules in a just-in-time model. Pooki’s Mahi supply chain ensure customers receive freshly roasted coffee or blended teas.
The Silicon Valley-headquartered brand has currently made a subset of Pooki’s Mahi 100% Kona coffee pods available to the national grocery chain’s customers. Pooki’s Mahi provided favorable pricing and shipping times on customers on the marketplace. Today customers can order Pooki’s Mahi Kona coffee pods and expect to arrive between one to seven business days.
