SILVER SPRING, Md., U.S. — PJ’s Coffee of New Orleans, a New Orleans-based coffeehouse that demonstrates a “southern hospitality” experience, the freshest products, and better beans with superior roasting technique, has announced the signing of a multi-unit agreement to bring five locations to Maryland, northern Virginia and Washington D.C. within the next four years.
The first location as part of the agreement is projected to open in Silver Spring, Md. in September of this year.
Spearheading the development are franchisees Deepak, Sunil and Sabina Shrestha along with Shaq Qureshi, who are looking to expand their already extensive food and beverage portfolio.
With a lease already signed to bring a location to the ground-level of The Core, a downtown luxury apartment complex, the first location in Maryland will be situated at 8621 Georgia Avenue.
“PJ’s Coffee is a household brand name in the South. The brand uses the highest-quality ingredients to create a superior product which is quickly being recognized nationally,” said Deepak Shrestha. “We are confident that PJ’s Coffee will be well-received in the Mid-Atlantic communities as it becomes a neighborhood staple and continues to expand its footprint nationwide.”
PJ’s Coffee serves a wide variety of iced, frozen, hot, cold brew, and nitro-infused coffees using only the top one percent of Arabica beans, as well as organic tea and fresh breakfast pastries. PJ’s famous iced coffees are brewed daily using a special cold-drip process that protects the flavor and strength of the beans, while producing a coffee that is two thirds less acidic – a process pioneered by PJ’s Coffee founder, Phyllis Jordan, decades ago.
“Expanding our reach nationally has been a goal of PJ’s Coffee for some time. The addition of the Silver Spring, Maryland location is a defining step toward that goal for the brand,” said David Mesa, Executive Vice President and Chief Development Officer of PJ’s Coffee. “We have a high level of confidence in this franchise group’s ability to represent and grow the brand in this region, and look forward to the addition of more locations.”
Additional target development areas throughout the Mid-Atlantic with viable franchising opportunities include Maryland, Virginia and Washington D.C. PJ’s Coffee aims to add 40 locations throughout these areas over the next 10 years.
To become a part of the ever-growing $100 Billion a year global industry, prospective franchisees can expect a total investment range between $185,000 – $360,000 for non-traditional franchise units, and $350,000 – $566,000 for traditional units.
The operating model and menu is adaptable to any environment with different options from kiosks to free-standing locations with a drive-thru, ranging from a few hundred square feet up to 2,200 square feet.