Costa Coffee, a UK-based coffeehouse chain, is looking at penetrating the Philippines’ coffee market. The plan is to open up to 80 stores in the next five years, banking on an upgraded Filipino lifestyle and higher per capita spending, an official of the company said.
The coffee company is in the midst of completing market research on the Philippines, Matt Kenley, Costa Coffee in SEA and India international operations manager, told reporters on the sidelines of Franchise Asia Philippines 2014 in SMX Convention Center in Pasay City Thursday.
“As soon as we finish our market research in the Philippines, we’re looking to shortlist partners and then we will announce… I would hope so [this year],” he said.
From the shortlist, Kenley said they may look at only one master franchise holder. He declined to say who parent firm Whitbread Asia Pacific Pte Ltd. is in talks with over the matter in the Philippines.
“We’re looking at 70 to 80 in five years… but it depends on our franchise partner,” he said.
“We’re dealing with a different market place, a different tailored shop… So, it has to fit the Philippine market,” he said.
Costa Coffee is a subsidiary of Whitbread PLC, UK’s largest hospitality company with exposures in hotels, restaurants and coffee shops.
Its brands include Premier Inn, Costa, Brewers Fayre, Beefeater Grill, Table Table and Taybarns.
Source: http://www.gmanetwork.com/news/story/370732/economy/companies/uk-based-costa-coffee-to-open-70-80-stores-in-phl-over-five-years
