LONDON, UK — UK retail coffee brand Percol is the first coffee brand to receive the official Plastic Free Trust Mark from A Plastic Planet (APP), a pro-business campaign seeking to reduce plastic in the supply chain.
Percol’s home-compostable packs are made from renewable resources such as plant fibres and eucalyptus wood pulp, which means consumers can throw the packaging away with their food scraps.
Percol’s new range of ground and beans is available exclusively in Waitrose stores nationwide from November 2018.
This news marks a move away from the 100 million plastic packs produced and used within the UK coffee industry each year. Unable to be recycled, they either get incinerated, or end up in landfill and natural ecosystems for hundreds of years.
The certified home-compostable packs, when put in local council food waste bins, break down within 12 weeks through industrial composting, or within 26 weeks when home composted.
This trailblazing investment from Percol marks the first step of its rebrand strategy – ‘Coffee on a Mission’.
This is the company’s biggest rebrand in its 30 year history, returning to its pioneering roots to lead the sustainable coffee conversation once again. The Mission is a commitment towards a better future for coffee farmers, the planet and coffee drinkers.
A spokesperson for Percol commented:
“As a UK retail brand selling more than four million products per year, Percol has made it their mission to reduce its plastic footprint. It is empowering consumers to do the same, by providing a plastic free option without compromising on price, ethical certifications or the great taste of their coffee.
“Percol has gone further than just packaging, not only by increasing its support for Fairtrade, with all six flavours of its new Ground and Beans 100% Fairtrade Certified, but also by significantly increasing the number of Organic products too.