EMERYVILLE, Calif., USA – Kicking off spring with a burst of freshness, Peet’s Coffee is renewing its focus on feel-good, functional beverages with the launch of its expanded Vitality Menu. Approved by Dietitian and Recipe Creator Sammi Brondo, she’s teaming up with Peet’s to share tips on how to effortlessly incorporate these functional-focused sips into your daily routine.
Coconut Water-Infused Beverages: Starting April 1, Peet’s coffeebars nationwide will debut irresistibly smooth and hydrating refreshments crafted with Vita Coco Pressed Coconut Water, delivering a delicious, thirst-quenching boost. At the same time, Peetnik Rewards members can also begin enjoying exclusive access to non-dairy beverage options at the same price as dairy-based, with in-store menu pricing to adjust in June.
- Coconut Water Cold Brew: Infused with a refreshing, revitalizing lift, this bright and breezy brew is the perfect way to spring into the season. With bold Baridi Cold Brew, crisp Pressed coconut water, and simple syrup, each and every sip is hydrating.
- Coconut Water Matcha: Brimming with vibrant, springtime energy, this smooth and refreshing sip is a matcha lover’s dream. Ceremonial-grade Matcha pairs perfectly with crisp Pressed coconut water and simple syrup for a sweet, electrolyte boost that’s just as invigorating as the season itself.
Lattes Rich in Protein: Available now at coffeebars nationwide, these medium-sized lattes, crafted with Bob’s Red Mill Whey Protein Powder, contain 20 grams or more of protein and are making their return this season hot or iced:
- Vanilla Latte: Whipped to perfection, it contains a sweet vanilla flavor and protein, making for the perfect way to pamper your taste buds and fuel your day.
- Golden Latte: Crafted with smooth whey protein, creamy texture meets rich flavor as this signature latte delivers a velvety body that’s as satisfying as it is energizing.
- Matcha Latte: Get ready to power up as our classic, authentic, and earthy matcha green tea meets the creamy texture of perfectly steamed milk and is enriched with an excellent source of protein.
“I’m excited to partner with Peet’s as they continue to blend functional ingredients into their crafted beverages in such an innovative way,” said Sammi Brondo, MS, RD, CDN. “With powerhouse ingredients like protein and coconut water, these drinks offer the perfect balance of nourishment and taste.”
As spring bursts into bloom, Peet’s is embracing floral favorites with the arrival of the Blushing Rose Matcha Latte, Blushing Rose Sparkling Lemonade, Lavender Vanilla Latte, and Lavender Sparkling Lemonade beginning March 19. And because no seasonal refresh is complete without the perfect bite, Peet’s is also debuting the Roasted Tomato Focaccia Sandwich—an ideal pairing for these vibrant sips.
Starting June 4, 2025, all customers can personalize their beverages with non-dairy options—including oat, almond, and Ripple® plant-based milk —at the same price as all milk-based drinks. Peet’s will be offering an exclusive in-app preview of the change for Peetnik Rewards members beginning April 1, 2025.
“We were proud to introduce the first fully plant-based menu item at scale for coffee shops in 2021, and, building on that commitment, we launched a seasonal menu dedicated to plant-based ingredients. Now, we’re excited to take the next step by offering non-dairy options at the same price as all milk-based drinks, beginning this summer,” said Gordon Bitter, Senior Vice President, Retail.
