EMERYVILLE, Calif. & PORTLAND, Ore. – Peet’s Coffee & Tea and Stumptown Coffee Roasters today announced an agreement in which Peet’s will acquire ownership of Stumptown from its existing shareholders, including TSG Consumer Partners LLC, which held a majority stake in the company.
Stumptown, one of the leading players in the fast growing ready-to-drink cold brew coffee business, will continue to operate independently while having full access to Peet’s resources and scale. Peet’s will continue to pursue its own growth strategy, operating “as is” across its retail cafes, wholesale and grocery channels. Terms of the transaction were not disclosed.
“Stumptown’s journey has been about creating a coffee experience that surpasses all expectations,” said Duane Sorenson, founder of Stumptown Coffee Roasters. “I’m excited and confident that Peet’s will continue to support our journey in a way that uniquely reflects who we are.”
Stumptown, founded in 1999 by Sorenson, is a premium coffee roaster and retailer based in Portland, Oregon. The company operates 10 stores across Portland, Seattle, New York and Los Angeles. Stumptown is one of the early pioneers of the cold brew coffee movement and has a superior position in this fast-growing category with its diverse line of ready-to-drink beverages.
“It is with great enthusiasm that we welcome Stumptown to the Peet’s family,” said Dave Burwick, president and CEO of Peet’s Coffee & Tea. “Stumptown is an innovative leader in premium and cold brew coffee, and we’re excited to support and further elevate their presence while extending their reach to more consumers.”
“Stumptown has grown significantly over the last five years while maintaining our culture every step of the way, and we are grateful for TSG’s partnership during that time. As we look to share Stumptown with even more coffee lovers, Peet’s, the original craft coffee company, has the expertise and capabilities to help us continue to grow,” said Joth Ricci, president of Stumptown Coffee Roasters.
Peet’s Coffee continues to accelerate its growth in the U.S. premium coffee market. The company has tripled its growth rate over the past few years, driven by its retail expansion into markets such as Chicago and Washington D.C., continued strong growth of its K-Cup products, and acquisition of Mighty Leaf Tea last summer.