HELSINKI, Finland – In its 30 years of operations in Estonia, Paulig has grown internationally into one of the considerable exporters in Estonia, by selling 80% of its products to foreign markets. In June, Paulig will celebrate its years of operation in Estonia and will head to the future in line with the company’s ambition of being one of the fastest growing food and beverage companies in Europe and a sustainable frontrunner in the industry.
“I am glad to say that Paulig continues to plan to operate, grow and invest in Estonia now and in the future. For us, Estonia has been an important strategic centre for our growth and will remain so also in the future”, says Rolf Ladau, CEO of Paulig.
In 2000, Paulig’s coffee production moved from Saue to Finland, and the factory focused on the wider production of Santa Maria spices. Paulig has been an important trendsetter and educator of coffee, spices, BBQ and world cuisines in Estonia and in the Baltics.
“Even now, we work closely on a daily basis with our partners and clients to meet the growing expectations of our consumers and customers. We can clearly see the trend of the younger generation calling for more plant-based options, quick grab-and-go snacks and cold coffee drinks.
At the same time, as Estonians are eager travellers, we have also seen an increase in interest for spicy foods and other world cuisines”, says Marta Piigli, Paulig’s Commercial Director for Out of Home in the Baltics.
“Today it’s important for the consumer to choose the right product and find it easily in the stores. In close cooperation with our retail customers, we have been able to create exciting world cuisine categories such as Tex Mex and Asia, as well as a wide range of spices and coffee categories adapted to the local taste”, says Rainer Tammet, Paulig Baltic Retail Commercial Director.