Monday 29 May 2023

Panera Bread and Susan G. Komen partner in the fight against breast cancer

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DALLAS, US – Susan G. Komen, the world’s leading breast cancer organization, announced today its partnering with Panera Bread in the fight against breast cancer. Panera Bread’s participating bakery-cafes are once again supporting Komen’s lifesaving work by donating a portion of proceeds from the sales of Pink Ribbon Bagels® and Pink Ribbon eGift Cards this October in honor of Breast Cancer Awareness Month.

Each October Panera makes its classic Cherry Vanilla Bagels into the shape of a ribbon in honor of Breast Cancer Awareness Month. A portion of proceeds from this special Pink Ribbon Bagel® goes to support Komen’s work to save lives from breast cancer through its advocacy on behalf of breast cancer patients, breakthrough research and critical patient support for those facing the disease today.

As 1 in 8 women will be diagnosed with breast cancer at some point in her lifetime, nearly everyone has been touched or will be touched by this disease. Breast cancer not only affects the person that is diagnosed, but it also is felt by their family and friends. Komen is the trusted partner of breast cancer patients, survivors and their families, providing critical information and support throughout the breast cancer journey.

“We are grateful for the continuing support of Panera Bread and its customers,” said Sarah Rosales, Komen’s VP, Corporate Partnerships. “This partnership enables people to enjoy a tasty treat while making a tremendous impact on the lives of their neighbors.”

For Pink Ribbon Bagels® sold in participating cafes in October, Panera will donate a portion of the proceeds to Susan G. Komen®. And, for a delicious gift that gives back, Panera will also donate 10% of Pink Ribbon eGift Cards sold in October! Order online now at and join the fight against breast cancer.

“For the past 20 years, the Pink Ribbon Bagel has been a delicious way that our guests can make a small difference each time they come to Panera every October,” said Sara Burnett, head of philanthropy for Panera Bread. “The Pink Ribbon Bagel campaign has become near and dear to our hearts, and we are thrilled to support Komen in its mission to end breast cancer.”

Disclaimer: *Panera, LLC (“Panera”) will donate $0.20 from sales of Pink Ribbon Bagels sold at participating U.S. Panera Bread bakery-cafes from 10/1 – 10/31/2021 to Susan G. Komen® (“Komen”). Panera will also donate 10% of sales of Panera Pink Ribbon Bagel breast cancer awareness e-Gift cards sold from 10/1 – 10/31/2021 to Komen. All other gift card purchases excluded. Online sales only at Based on a combination of both promotions, Panera will donate a maximum of $100,000 to Komen. The portion of the donation from the sale of Pink Ribbon Bagel breast cancer awareness e-Gift cards towards the overall donation is a minimum of $5,000 and a maximum of $20,000. For more information visit:

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