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Online coffee marketplace COFE App is launching a discovery campaign


DUBAI, UAE – State-of-the-art coffee marketplace COFE App presents a Discovery Points campaign to encourage new and existing users to discover global and artisanal coffee brands. The innovative, easy-to-use application offers multiple premium services and features on one platform with access to a wide range of international coffee franchises and locally-based artisanal speciality coffee brands.

The campaign launched across three key markets in the UAE, KSA and Kuwait and offers AED 300 worth of Discovery Points for coffee purchases from up to 30 different brands on the platform.

Ali Al Ebrahim, Founder and CEO of COFE App comments, “We want to encourage our customers to try new brands, discover their favourite coffee from the different vendors on our platform and simultaneously support cafes and coffee houses get back on their feet. The COVID pandemic took a huge toll on businesses all over the world. Our favourite coffee shops are essential to the vibrancy of a community and city, and the COFE App is solely dedicated to coffee and is committed to supporting local coffee businesses”.

The app currently boasts a network of over 700 coffee brands across over 4000 branches, offering users access to international brands like Costa Coffee, Caribou, Dunkin’, Gloria Jeans, and a host of artisanal coffee shops and roasters including Emirati Coffee, Surge and CAF.

COFE provides multiple ordering solutions to coffee lovers with options including pick-up, delivery, delivery to the car and express delivery option. The campaign has already resulted in 1M app downloads and caused the app to rank No. 1 on the App Store in the UAE, KSA and Kuwait.

One of the most popular drinks worldwide, over two billion cups of coffee are consumed every day. The coffee industry in MENA is expected to reach $44bn this year, with coffee consumption experiencing a massive shift and sales growing at twice the global average.*

The COFE App Discovery Points campaign instantly allows new consumers the opportunity to enjoy more of their favourite beverages and opens them up to the diverse world of coffee.

Users can avail AED 10 worth of points from their Discovery Wallet for every order, across the wide variety of brands that the COFE App offers. The minimum order must be AED 15 and using the points, will effectively give the user an AED 10 discount on every coffee order from a unique brand. The points can be used across 30 different coffee shops, giving customers complete flexibility to order experience an array of brands.

About the COFE App

COFE App is an online coffee-centric marketplace conceptualised in Kuwait and developed in Silicon Valley, USA. A state-of-the-art application that provides quick access to a wide range of international coffee franchises and artisanal coffee brands through multiple premium services and features on one platform.

Founded by Ali Al-Ebrahim in 2017, COFE App currently operates in Kuwait, KSA, UAE, Egypt and Turkey, with further international expansion in the pipeline. The platform, which placed among the top five start-ups in the tech innovation category at the London Coffee Shop Innovation Expo, has grown from strength to strength since its official launch in November 2018, and completed a Series-B funding round in April 2021, raising $10 million.