Sunday 04 June 2023

NuZee appoints former ceo of Sony and Co-Ceo of Quantum Leaps, as its newest advisors

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PLANO, Texas, USA – NuZee, Inc, a leading U.S. producer and co-packer of single serve coffee formats, today announced the appointment of Nobuyuki Idei, Chairman of Quantum Leaps Corporation, and Yoshinori Hashitani, Vice Chairman and Co-CEO of Quantum Leaps Corporation, as the company’s newest advisors.

Idei was the former chairman and group chief executive officer of Sony Corporation until June 2005. During his tenure as the CEO, he led the company through major transformation from a product manufacturing centric company to a global digital organization through his innovative vision. After leaving the company, Idei established Quantum Leaps Corporation in 2006, which was founded to support corporate transformation and to create an open platform to nurture technology-driven venture companies. He has served on the board of directors for companies such as General Motors, Baidu, Lenovo and Nestlé.

Hashitani served as the president of Sony Europe Finance before being appointed to lead the CEO Strategy Office, for then CEO Nobuyuki Idei. He has held various executive leadership positions, spearheading Sony Group brand management, general affairs, investor relations, corporate communication and corporate social responsibility initiatives. As the Vice Chairman and Co-CEO of Quantum Leaps Corporation, he provides thought leadership and consulting services for venture businesses across Japan and Asia.

“I am honored to have Mr. Idei and Mr. Hashitani serve as special advisors for NuZee,” said Masa Higashida, President and CEO of NuZee. “They both bring a wealth of experience to our company as forward-thinking leaders that have successfully led innovation and transformation of many reputable corporations and we look forward to the impact that they are expected to bring with their new roles, including to help NuZee continue to execute on its mission to be an innovative coffee company in the U.S.”

NuZee’s innovative single serve coffee formats provide eco-friendly brewing method options to U.S. coffee drinkers. NuZee’s products are some of the first of their kind in the U.S., and NuZee is among the front runners in the single serve coffee product manufacturing category. Idei and Hashitani are expected to bring innovation to the company with their extensive experiences as leaders. They will focus on further advising on and evolving NuZee’s commitment to revolutionizing the way U.S. consumers drink coffee each and every day.

“I’m excited to take on my new role as an advisor to NuZee,” said Nobuyuki Idei. “I will now have the opportunity to support Masa Higashida who aligns with my vision to further bring success to this company. NuZee’s approach to eco-friendly coffee product innovation provides the company with a great opportunity to tap into one of the largest coffee markets in the world.”

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