KARLSTAD, Sweden – The Swedish coffee roaster Löfbergs continues to grow in Finland. During July to October, the sales increased with 24 % compared to the same period last year. Above all, it is the dark-roast segment that grows.
– Our dark roasts Crescendo and Kharisma have quickly become the Finnish people’s favourites. They stand for about 50 % of our sales in Finland, says Kent Pettersson, sales director at Löfbergs.
Dark and bright future
The Finnish people drink most coffee per person in the entire world. Over the past year, Löfbergs has made great investments to win market shares in Finland.
For one thing, the company has brought out its dark coffee that is full of flavour.
– It has turned out to be a wise strategy. We believe that the share of dark roast coffee will continue to grow in Finland, and we take a bright view of the future, says Kent Pettersson.
Löfbergs is one of the largest family-owned coffee roasters in the Nordic countries.
The company has 300 employees and a turnover of SEK 1.5 billion. The head office is situated in Karlstad, Sweden and the company has its own roasting-houses in Sweden, Norway, Denmark and Latvia.
The company was founded in 1906 and is today one of the world’s largest importers of ecological and Fairtrade labelled coffee.
Löfbergs also owns the tea brand Kobbs.
In recent years Löfbergs has consolidated its position in the market, in part through its commitment to corporate social responsibility and its work towards a better environment. Löfbergs is now one of Europe’s biggest importers of organic and Fairtrade coffee.