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ZURICH, Switzerland – Coffee comes in all forms. This is particularty true regarding the case of No Normal Coffee, a completely new type of product: a coffee paste, which looks like a toothpaste, created with the idea to be useful for outdoor excursions. It comes to no surprise that the startup that launched the product is from Switzerland.
The coffee past is crafted from 100% Fairtrade Arabica beans and sweetened with organic Swiss beet sugar.
The flavour profile, as described by the company on their official website, is rich, indulgent, with hints of chocolate, nuts and caramel.
A single 100 g tube can create 20 cups of coffee, it can be stored up to 12 months shelf life and can be consumed as a regular coffee or eaten directly out of the tube. One tube costs 19,95 euros.
The startup has promoted its product for the outdoors market generating curiosity among the camping enthusiasts.
The product was first launched last year at the Outdoor by ISPO show in Munich, where it received an ISPO Award.
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