Tuesday 04 October 2022

Nguyen launches RTD line made with 100% robusta from Vietnam

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NEW YORK, NY, USA – Nguyen Coffee Supply announces a unique and unprecedented coffee experience with the launch of its Ready-To-Drink (RTD) Vietnamese Coffee Proudly Made with 100% robusta. The RTD is a first of its kind in the United States with national distribution and made with 100% robusta beans from Vietnam and manufactured in the United States.

Nguyen Coffee Supply will launch several RTD coffee products this year, with the first one being a Classic Black Cold Brew. Nguyen Coffee Supply’s first Ready-To-Drink is made with 100% natural ingredients, with no sugar added and is dairy-free/vegan, gluten-free and shelf stable.

Nguyen Coffee Supply Founder, Sahra Nguyen said, “After studying the RTD coffee market in the U.S. for years, I could only find “100% arabica” or nondescript blends. We’re excited to show the world the potential of Vietnam’s beloved robusta.”

On a mission to uplift the resilient robusta bean and bring Vietnamese coffee to the masses, Nguyen Coffee Supply is proud to disrupt the RTD coffee category with this bold & delicious new product innovation. Nguyen Coffee Supply continues to transform the coffee industry through diversity, sustainability, and cultural integrity.

Since 2018, Nguyen Coffee Supply has been a fierce advocate and champion of the resilient robusta bean. In addition to being a relatively unknown but delicious brew, robusta’s farming practices are more sustainable and utilize fewer pesticides. Its beans, higher in caffeine content, are lower in fats and sugars.

Despite the coffee industry’s stigma against the robusta variety which excluded robusta farming communities from entering specialty coffee markets, Nguyen Coffee Supply set out to change the narrative, educate consumers and expand the coffee conversation to be inclusive of robusta. Vietnam is the second largest producer of coffee in the world (and the leading producer of robusta beans) and yet the nation has not played a significant role in specialty coffee culture—a sector estimated at $25 billion in the U.S.

Nguyen Coffee Supply’s mission to build a more diverse, inclusive and equitable coffee trade has taken the industry by storm – leading to several monumental wins. In July 2021, Food & Wine featured founder, Sahra Nguyen, on the cover of their magazine as a “Game Changer” changing the industry. In June 2022, Nguyen Coffee Supply effectively changed Whole Foods’ policy on robusta coffee beans and became the first coffee company to proudly & transparently sell 100% robusta coffee beans in Whole Foods.

This systemic change will unlock a pathway for robusta farming communities around the world to also enter the specialty coffee market and elevate their livelihoods. Nguyen Coffee Supply also recently published their first Sustainability Report and launched The Robusta Pledge, a global initiative to re-evaluate the inequities and biases within the coffee community and work towards building a more inclusive, equitable and sustainable coffee future. The Robusta Pledge has already received hundreds of signatures from people all across the coffee industry.

Nguyen Coffee Supply ships to customers in all 50 states and internationally to Australia, Canada, France, Germany, Ireland, Singapore, UK and is available in restaurants and cafés in New York City, Washington D.C., Seattle, Kansas City, as well as at all The Wing locations nationally. It is also sold in Whole Food, Fresh Direct, Gorillas, Say Wee and more. Nguyen Coffee Supply can be enjoyed in a wide array of styles including the traditional cà phê sữa đá (Vietnamese coffee with sweetened condensed milk & ice) as well as the pour over, chemex, french press, drip, espresso and cold brew. Learn more at Nguyen Coffee Supply.

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