EMERYVILLE, Calif., USA – Peet’s Coffee’s Peetnik Rewards loyalty program has been recognized by Newsweek as one of “America’s Best Loyalty Programs.” Inspired by Peet’s Coffee customer feedback, the program was updated in 2021 to offer members the ability to earn rewards faster, with one point earned for every dollar spent. Points can be accumulated in-store by scanning the QR code at time of purchase, as well as through order-ahead purchases for pickup or delivery.
Newsweek’s independent survey of 4,000 U.S. consumers ranked loyalty programs across business categories.
Peet’s ranked highly in the coffee category across all criteria including ease and enjoyment, overall benefit, customer support, trust, and recommendation potential.
“Peetnik Rewards members expect and appreciate a loyalty program that can be handcrafted, just like our beverages,” said Lisa Regelman, Director, Loyalty and Growth Marketing for Peet’s Coffee. “We are proud to offer them more of what they love and continue to work to deliver a program—and an experience—that our customers expect from Peet’s.
Peetnik Rewards members have opportunities to earn points faster by participating in special bonus point and points multiplier offers throughout the year.
Additionally, members have exclusive access to a members-only menu in the app, early access to new seasonal beverages, mobile order ahead and delivery, birthday bonus points and a free beverage or baked good on their Peetnik Rewards anniversary.
The program offers more than 20 unique rewards to choose from. Members may redeem points for custom rewards ranging from alternative milks and espresso shots to lattes, warm breakfast items, K-Cup™ pods, espresso capsules and beans. Rewards members can also choose to redeem points for $1, $3 or $5 off their purchase to use however they like.
