Tuesday 25 January 2022

THE NEW BOOK FROM JONATHAN MORRIS – Coffee: A Comprehensive Guide to the Bean, the Beverage, and the Industry. A Special Discount for Our Readers!

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Coffee: A Comprehensive Guide to the Bean, the Beverage, and the Industry offers a definitive guide to the many rich dimensions of the bean and the beverage around the world..

Leading experts from business and academia consider coffee’s history, global spread, cultivation, preparation, marketing, and the environmental and social issues surrounding it today.

They discuss, for example, the impact of globalization; the many definitions of organic, direct trade, and fair trade; the health of female farmers; the relationships among shade, birds, and coffee; roasting as an art and a science; and where profits are made in the commodity chain.

Drawing on interviews and the lives of people working in the business—from pickers and roasters to coffee bar owners and consumers—this book brings a compelling human side to the story.

The authors avoid romanticizing or demonizing any group in the business.

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They consider basic but widely misunderstood issues such as who adds value to the bean, the constraints of peasant life, and the impact of climate change.

Moving beyond simple answers, they represent various participants in the supply chain and a range of opinions about problems and suggested solutions in the industry.

Coffee offers a multidimensional examination of a deceptively everyday but extremely complex commodity that remains at the center of many millions of lives.

Tracing coffee’s journey from field to cup, this handbook to one of the world’s favorite beverages is an essential guide for professionals, coffee lovers, and students alike.

This comprehensive guide to the coffee bean and the beverage itself includes contributions from leading experts in business and academia.

They consider the history, global spread, preparation, marketing, and social issues that surround coffee today.

The book also includes interviews with people who work in the business, from pickers to roasters, to bring a human side to the story.

By tracing coffee’s journey from field to cup, the editors work to create a guide for professionals, coffee lovers, and students to help them better understand their favorite beverage.Specialty Coffee Retailer

Robert W.Thurston is Phillip R. Shriver Professor of History at Miami University.

Jonathan Morris is research professor of modern European history at the University of Hertfordshire.

Shawn Steiman is owner of Coffea Consulting, Honolulu, Hawai‘i.

October 2013 • 428 pages

Comunicaffè International readers are entitled to 35 percent discount on the price of the book and will only pay €25.96 instead of €39.95 – plus shipping fees (Europe €6; Rest of the World €8.50).

To get the book just send an email to: orders@nbninternational.com – quoting the code 4M13CFBK, with the credit card number, the expiration date and the invoicing address.

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