MILAN – Nestlé has announced that its popular Smarties sharing block is now being produced in a recyclable paper wrapper. Almost 3.5 million*Smarties blocks are sold each year, and this represents an important next step in moving the Smarties confectionery range of products to paper packaging.
The Smarties block packaging is made from a coated paper that is widely recyclable. It is the first time that the technology Nestlé pioneered to launch its YES! bars – enabling paper to be used on high speed production lines previously designed for plastic or laminate packaging – has been used for such widescale production.
Richard Watson, Business Executive Officer for Nestlé Confectionery in the UK and Ireland said: “At Nestlé, we have committed to making 100% of our packaging recyclable or reusable by 2025. But we know we need to go further – and we are looking at a range of more sustainable packaging solutions for our confectionery products that can have an impact now. Moving the Smarties confectionery range to paper is one demonstration of this intent, and we are very pleased to introduce the Smarties sharing block in a fully recyclable paper wrapper.”
Other recent actions Nestlé has announced to introduce alternative and recyclable packaging materials include:
Investing up to CHF 2 billion (£1.6 billion) to lead the shift from virgin plastics to food-grade recycled plastics and to accelerate the development of innovative sustainable packaging solutions.
Signing up to the European Plastics Pact. The Pact will help Nestlé achieve 100% recyclable or reusable packaging and reduce the use of virgin plastics by one third by 2025.
Creating an Institute of Packaging Sciences to evaluate and develop various sustainable packaging materials and to collaborate with industrial partners to develop new packaging materials and solutions.
Launching a new Nesquik within a recyclable paper pouch.
The whole range of Buxton Natural Mineral Water will be made from 100% recycled plastic (rPET), while remaining 100% recyclable, by 2021.
Launched in 1937, Nestlé’s much-loved Smarties brand contains no artificial colours, flavours or preservatives. Sales of Smarties in the UK and Ireland totalled £69 million* in the past year.
The Smarties paper-wrapped block is available now at ASDA supermarkets and a wide range of independent and local stores.
*Source: IRI InfoScan All Channels, 52 w/e 21st March 2020.