ROME – Nestlé’s recent acquisition of the Nature’s Heart brand has seen it branch out from its traditional category of instant coffee and enter the potentially more lucrative category of fresh ground coffee.
Nature’s Heart offers three varieties of Mexican coffee, all 100% Arabica beans but harvested from different regions of the country.
The packaging of the products highlights the precise location that the coffee beans are cultivated and harvested.
This strategy has been replicated by Nestlé with its leading instant coffee brand Nescafé and more recently with its brands of fresh ground coffee pods Nespresso and Dolce Gusto, with each of these brands now offering new products based on Mexican coffee.
In the case of Dolce Gusto, the new product line is called Absolute Origin and consists of organic coffee pods from Peru, Colombia and Honduras, as well as the most recent addition to range, organic coffee pods from Mexico.