MILAN – A new Nesquik has launched with natural ingredients and all within a recyclable paper pouch. The Nesquik All Natural powder features just five natural ingredients and will sit alongside the existing Nesquik range, satisfying the consumer desire for clean label products.
Nesquik All Natural also has less sugar than the current classic product, using raw cane sugar instead of white sugar, and with the cocoa responsibly sourced from West Africa under the Nestlé Cocoa Plan.
The paper packaging for the popular chocolate drink is an important step forward as we work to a more sustainable future and our commitment to make all of our packaging recyclable or reusable by 2025.
Vittoria Simms, Senior Brand Manager said: “We’re proud to be able to launch Nesquik All Natural as a new addition to the range, providing parents with an all-natural option with a simplified ingredients list, with less sugar and in a recyclable paper packaging. This is part of our commitment at Nestlé to offer more natural, sustainable and nutritious choices while maintaining the great taste that people know and love.”
The new pouch is made of a coated paper that is recyclable with the usual household paper recycling and is from sustainable sources, certified by the Forest Stewardship Council (FSC). The pouches have been extensively tested to make sure they keep the Nesquik powder in perfect condition during transport and storage.
The launch of the new Nesquik comes after Nestlé’s commitment to accelerate action to tackle plastic waste. It is one of the first products to put that pledge into action, moving from recyclable plastic to recyclable paper packaging