Monday 15 August 2022

Nespresso expands in Saudi Arabia with 9th boutique in Jeddah

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AL Soukya International, exclusive distributor of Nespresso in the Kingdom of Saudi Arabia, continued its expansion plan with the opening of its 9th Nespresso boutique, located at Jeddah luxury Boulevard Mall.

The event was attended by Fabio De Gregorio, Business Development Manager at Nestlé Nespresso Middle East, North Africa and Caribbean, Salim Al Yafai, CEO of Al Soukya International, among others.

George Sioufi, Managing Director of Al Soukya, exclusive distributor for Nespresso in the Kingdom, said: “ We are proud to open our 9th boutique in Saudi Arabia as we continue the ultimate coffee experience to coffee lovers with more choices of their favorite coffee from Nespresso.”

He added that the latest boutique has been added to the Saudi market and has been selected for those who value an informed and personalized engagement with the ultimate coffee experience.

On the occasion, De Gregorio said the new Nespresso Boutique will provide a unique opportunity for Nespresso Club Members and Boutique visitors here in Saudi Arabia to indulge in a multi-sensory journey into the world of Nespresso.

He said “with the help of our partner Al Soukya International, we are looking forward to expand our business here in Saudi market in order to meet the rising consumer demand for the highest quality coffee.”

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