Share your coffee stories with us by writing to info@comunicaffe.com.
LONDON, UK – Nescafé, the UK’s number one coffee brand, is thrilled to announce it will be coupling up with ITV2 and ITVX’s hit-show, Love Island, as official iced coffee partner for the first time. This collaboration marks a significant step for Nescafé in its brand-building strategy to reach a broader and younger audience. Sales for iced coffee are in double digit growth** and research shows that Gen Z in particular are embracing this trend. In fact, searches for iced coffee on the Nescafé website have increased by 380% on the previous year***.
Nescafé will exclusively stock the Villa with a first-of-its-kind innovation in iced coffee. Thanks to the Nescafé Espresso Concentrated range, cold coffee lovers now have a brand-new way to make their favourite drink and it’s never been easier to enjoy a ‘coffee shop at home’ experience. This summer, Islanders will be able to customise their drinks and enjoy iced coffees exactly the way they like them.
This collaboration is in addition to the announcement of a global partnership with renowned digital magician and filmmaker, Zach King, who will serve as the brand’s first-ever global influencer. The collaboration resonates perfectly with Nescafé’s vision, particularly among younger consumers aged 18 to 24, through authentic and innovative content, bringing coffee into the realm of digital storytelling.
Nescafé Espresso Concentrated has been developed by Nestlé’s R&D teams and builds on the company’s long held expertise in coffee roasting and brewing technologies. You can expect to see three delicious flavours: Vanilla, Caramel and Classic, gracing the Villa kitchen this series.
Iced coffee devotees who want to try the innovation for themselves can find out more and shop the Nescafé website. Fans can also keep their eyes peeled for an exclusive sneak preview of each night’s episode with this year’s ‘First Look’ brought to you by Nescafé.
Ingrid Hayes, Marketing Director for Nescafé UK and Ireland, said: “We are so excited to be partnering with Love Island to introduce our new Nescafé Espresso Concentrated range to both Islanders and iced coffee aficionados alike. We can’t wait to see how the Islanders connect over their morning coffee routines. We know coffee is an intrinsic part of the Love Island experience and we are proud to be offering more unique, indulgent and personalised experiences to iced coffee drinkers.”
Mike Spencer-Hayter, Creative Director of Love Island at Lifted Entertainment, said: “As we head into 10 years of Love Island, we are thrilled to welcome the Nescafé Espresso Concentrated range to the Villa this summer. We know how much the Islanders love their Iced Coffees, and this is a perfect match. The product will be placed in the kitchen for the Islanders to make and enjoy throughout the series, as they debrief on all the juiciest Villa moments.”
Bhavit Chandrani, Director of BE Studio from ITV, said: “This summer, we’re delighted to partner with Nescafé on Love Island as they launch their brand-new Nescafé Espresso Concentrated range within the Villa. By placing the product within the show, it allows viewers to see the Islanders enjoying iced coffees during the series, aligning perfectly with our core 16-34 audience. Supported by a fully integrated 360° campaign, that will include product placement in-show, social branded entertainment, licensing rights and influencer activity across the whole series.”
