Wednesday 17 August 2022

NEPAL – Brand registration to help boost coffee exports to the EU

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Nepal has announced the registration of Nepal Coffee collective trademark for Nepali coffee in the European Union (EU).

The registration of the brand is expected to help boost exports and value as European importers have been showing interest in buying Nepali coffee, reports

The move is expected to help improve the quality of the products traded in the EU.

Shyam Prasad Bhandari, president of the Nepal Coffee Entrepreneurs’ Association, said in an interview that the collective trademark for Nepali coffee was registered in the EU two months ago, and that this had paved the way for selling Nepali coffee under the same logo in the 28 countries in the EU.

Meanwhile, Nepal has been working to register the Nepal Coffee trademark in the US, Hong Kong, Norway, Sweden, South Korea, Japan and Canada. “The registration is likely to be confirmed in Norway, South Korea and Japan soon,” Bhandari said.

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