MILAN – Negroni Week, presented by Imbibe Magazine and Campari, kicked off yesterday. Imbibe launched Negroni Week in 2013 as a celebration of one of the world’s great cocktails and an effort to raise money for charities around the world. Since 2013, the event has grown from about 120 participating venues to over 12,000 venues around the world, and to date, they have collectively raised nearly $3 million for charitable causes.
With the COVID-19’s global spread resulting in continuing and widespread bar and restaurant closures, and with countries and communities implementing different sets of rules and restrictions for reopening, Negroni Week 2020 has shifted accordingly.
In 2020, Negroni Week (September 14-20) will be a digital-only event, enabling everyone to celebrate safely by enjoying a Negroni at home.
This means that Negroni Week 2020 will not be taking place in bars and restaurants.
Negroni Week’s fundraising goals are also shifting to focus on raising much-need funds for the hospitality industry, which has suffered devastating losses as a result of the global pandemic.
NegroniWeek.com will continue as a hub for this year,’s initiative with a focus on these fundraising efforts.
They will also be celebrating throughout social media channels (@imbibe, @campariofficial, and @campariUSA) and, of course, through the #NegroniWeek hashtag.
The program of the Negroni Week (click on the picture to enlarge)
Tuesday, September 15 | 7PM EST
Mastering the Negroni: Tips and Tricks to Perfecting the Classic at Home
Zoom Link: https://zoom.us/webinar/register/WN_HE2VACEbQhOsPLdICOQ8bQ
Wednesday, September 16 | 7PM EST
Of Negronis and Barrels: Boulevardiers and Beyond
Zoom Link: https://zoom.us/webinar/register/WN_cpdZR7IhT0yLWBrYaLvfow
Thursday, September 17 | 7PM EST
Bitter Meets Bubbles: Discover the Negroni’s Lighter Side
Zoom Link: https://zoom.us/webinar/register/WN_rQSihYAwTw-fbRC9LhQcfw
Friday, September 18 | 7PM EST
Aperitivo Like a Pro
Zoom Link: https://zoom.us/webinar/register/WN_ka1PDq5NQ_u5w3SKrehQBA