PARIS, France – Mini cup tacos with texturised vegetable protein and coffee shop beverages with a botanical twist will be showcased by Naturex at the 2019 essay of Fi Europe (FiE), slated to take place in Paris between December 3 and 5, 2019.
Today’s consumers are busier than ever. According to Innova, food and beverage launches tracked with an on-the-go claim grew by 23 per cent between 2017 and 2018.
While a home-cooked meal may not always be possible, at this year’s FiE, Naturex is showing visitors that healthy eating can be compatible even with the most hectic of schedules.
Through its on-site kitchen and coffee bar, Naturex will be creating authentic, wholesome, and healthful take-away concepts using clean, clear and tasty plant-based ingredients.
Coffee shop beverages with a botanical twist
In today’s fast-paced world, consumers are increasingly looking for relaxation even if it is on the go. The rapidly growing market for relaxation beverages attests to this trend with 66 per cent growth in botanical-based NPDs positioned around stress and sleep in soft drinks, dairy and plant-based products.
FiE visitors can take a break from the show and be transported to a hipster-style coffee shop at the Naturex stand.
Designed to promote relaxation and overall well-being, beverages on the menu will feature both hot drinks prepared by a barista as well as RTD (ready-to-drink) concepts, all made with botanicals for specific functionality.
Highlights will include a cool drink made with Naturex’s new line of floral infusions. Featuring chamomile and lavender, this delicious RTD beverage has a natural peach flavour from Givaudan and is coloured with Naturex’s Vegetbrite black carrot.
For those looking to warm up, the coffee shop will be offering an organic Peruvian superfood caffe latte with Andean maca root extract.
Visitors can also enjoy a blue moon milk made with Naturex’s Ultimate Blue Spirulina for a tranquil pastel blue colour, along with botanical extracts to complete the relaxation experience. The moon milk then receives a sprinkling of beetroot and spirulina colouring foodstuffs for a bright and inviting final touch.