Friday 29 March 2024
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Natural & Organic Products Asia 2018 to offer a sample of Swedish Fika

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HONG KONG, People’s Republic of China — With the global demand for organic products continues to rise, organic food and beverages market is forecasted to nearly triple by 2025 reaching $320.5 billion; an estimated 9.5% compounded annual growth rate in organic personal care market; all eyes are on Asia to fuel that surge.

From natural foods & beverages offering plant base alternatives and natural ingredients, to natural beauty products toting cruelty-free manufacturing and clean packaging, to the growing nutraceuticals market in response to natural and healthy lifestyles, Asia is projected to witness the fastest growth in the “organic movement” and account for over 12% of global revenue by 2025.

As proof, this month in Hong Kong from 29-31 August, the 5th edition of Natural & Organic Products Asia (NOPA) will host first time to debut products for the worldwide market alongside 1,000s of organic and natural products from international bestselling companies and manufacturers.

Established since 2014, Natural & Organic Products Asia has provided the leading platform for introducing one of the largest ranges of international natural and organic products throughout Asia.

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This year’s edition will see the launch of several first time to debut products including Glowing Skin Luxury Body Oil for Dry Skin by U.K. based Atlantis Skincare loaded with vitamins, proteins, amino acids and antioxidants and Turmeric & Orange Coffee Body Scrub & Mask by Pure Purpose Cosmetic in U.K., an award-winning body scrub that helps with brightening the skin and improves skin circulation.

NOPA 2018 will also play host to the eat-like-a-Finn experience with featured foods from Finland — some of the purest foods grown in the world due to cultivation within the clean Arctic climates — including the healing properties of Finnish luminous oats.

“Try Swedish” is another experiential component at NOPA 2018 offering visitors a sample of the healthy Swedish lifestyle in “Swedish Fika” or the art of the Swedish coffee break.

Likely one of the most anticipated components to Natural & Organic Products Asia is the return of the NOPA Live Theatre where dozens of NOPA’s selected exhibitors present their latest natural and organic innovations in 15-minute internals inclusive of product application demonstrations, live tasting and sampling, and Q&A direct with the manufacturers.

Products showcasing in the Live Theatre this year include PuraCHOICE, the only hypoallergenic cleaner removing surface and airborne allergens that is safe for both you and the environment and NAVEEN PMD Outdoor Activity Shielding Spray, a 100% natural insect repellent suitable for all family including toddlers.

Looking to better understand the natural and organic market? The changing consumer habits for natural and organic products? Or want to know about current business opportunities to be made in this growing industry?

NOPA’s Natural Business Forum features 20 business seminars in conjunction with companies like Google, Baidu, WGSN, Hong Kong Organic Resource Center, the Federation of Beauty Industry Hong Kong and many more. Some featured sessions this year includes Benefits of Propolis, Different Usage & Applications; Innovating with Wellness Technology; and Ethical Labels in Cosmetics Industry.

Natural and Organic Products Asia 2018 expects to welcome over 6,000 trade professionals to the event’s four exhibiting zones including Natural Food & Beverage, Health and Nutrition, Natural Beauty & Spa, Natural Living together with national pavilions and the innovative Start-up Zone. Online registration is open through Friday 24 August and onsite registration commences Wednesday 29 August at the Hong Kong Convention and Exhibition Centre.

For more information on all NOPA 2018 activities, exhibiting companies, and up to date conference schedules visit: www.naturalandorganicasia.com.

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