SEATTLE, USA – Sur La Table, a nationwide specialty retailer of cookware, kitchen electrics, and bakeware, today announced the acquisition of Seattle Coffee Gear, a Washington state-based coffee equipment retailer, in an asset purchase.
Founded in 2005, Seattle Coffee Gear has focused on helping people make coffee they love, with a wide array of high-quality products, broad team of experts, and in-house service for equipment.
“We’ve long admired Seattle Coffee Gear’s reputation and deep expertise in the specialty coffee category,” said Jordan Voloshin, CEO of Sur La Table.
“This acquisition will allow us to expand our current offerings by reaching the highly engaged coffee community in new ways that will elevate our customers’ shopping experience, while offering Seattle Coffee Gear’s core consumers elevated national retail reach.”
The transition will be smooth for Seattle Coffee Gear’s existing customers, who will continue to enjoy the same level of service and expert guidance they have come to expect, now backed by the national retail presence and culinary expertise of Sur La Table.
Founded in 1972 by Shirley Collins, Sur La Table has partnered from the very beginning with world-renowned chefs and kitchen brands. Their resident chefs teach 60,000 cooking classes a year to more than 700,000 people in kitchens and now online. With stores across the US and many local cooking schools, the company is a resource for cooks of all levels.
