MILAN – The “MUMAC Academy Hands On” project opens a new chapter dedicated to the quintessential fully-automatic machines, LaCimbali S60 and Faema X60: high-performance products that guarantee an unprecedented number of high-quality cups every day. The programme includes a series of digital initiatives aimed at providing an in-depth insight into the world of fully-automatic machines and illustrating their similarity to traditional coffee machines in terms of look, feel and experience.
Turbosteam, manual steam wands with lever control, a purge function and an integrated temperature sensor, management of the infusion and dispensing stages, an integrated Wi-Fi module, customisation of the display and recipe parameters are some of the features that make the fully-automatic models a perfect blend of craftsmanship and automation.
The programme opens with on-demand e-learning for distributors, followed by an online “Q&A” session, an opportunity for practical discussion with MUMAC Academy trainers.
There are two digital events dedicated to the Community:
“Much more than a fully automatic” round table
Two online round tables with special guests from different sectors and Key Account Managers from Gruppo Cimbali’s branches. Together we will illustrate the whole range of fully-automatic models to understand how to choose the most suitable model to meet different consumer needs in different parts of the world.
“Fully Manual vs. Fully Automatic” online workshop
Comparing traditional and fully-automatic machines with barista and coffee trainer Jessica Sartiani: the strengths and factors that can influence the choice of one product over another.
The next “MUMAC Academy Hands On” events: M100 for LaCimbali, E71 Touch for Faema.
The Mumac Academy
Since its foundation in 2014, MUMAC Academy, Gruppo Cimbali’s training centre for professionals and coffee lovers, has trained more than 9,500 people with over 40 modules in its training programme and 1200 days of in-person and online courses. In fact, the academy’s training activities have never stopped, transforming the courses for baristas and professionals into digital courses through the “MUMAC Academy Web Arena”. A digital stage devoted to the training and promotion of coffee culture that has seen renowned trainers, prestigious coffee gurus and international coffee influencers discuss the fascinating world of coffee.