OMAHA, Nebraska, USA – As Scooter’s Coffee accelerates growth momentum, Mitch Langston has joined the company as Vice President of Marketing. Langston will execute best-in-class marketing initiatives to differentiate the brand, increase customer engagement and advance the Scooter’s Coffee brand promise of delivering an amazing customer experience.
Langston is an innovative marketer with franchise development and facility management expertise who also has built go-to market strategies and omni-channel media and merchandising plans in 26 countries. He delivers superior results through insights-driven brand management, field marketing, digital and social media, in addition to product development, innovation and promotions.
Prior to joining Scooter’s Coffee, he held positions at Church’s Chicken, including Vice President of Franchise Development and Senior Director of Marketing. He also held a variety of marketing leadership positions with Chili’s Grill and Bar, Applebee’s International, Long John Silver’s, Popeyes Louisiana Kitchen and others.
Langston will focus on initiatives supporting guest loyalty and driving sales and unit-level profitability for all stores. He will help meaningfully connect and engage with its valued customers and franchisees as the company strives to deliver the best drive-thru interaction in the world. With demand rising for the Scooter’s Coffee drive-thru concept, Langston also will support the company in offering world-class franchise support.
Earning an MBA in Marketing from the University of North Texas, Langston was the top marketing graduate and a member of the Beta Gamma Honor Society.
About Scooter’s Coffee
Founded in 1998 by Don and Linda Eckles in Bellevue, Nebraska, Scooter’s Coffee roasts only the finest coffee beans in the world at its headquarters in Omaha, Nebraska. In more than two decades of business, Scooter’s Coffee’s success is simple: stay committed to the original business principles and company’s four core values, which are Integrity, Love, Humility and Courage. The Scooter’s Coffee Brand Promise, often recited to franchisees, customers and employees is: “Amazing People, Amazing Drinks… Amazingly Fast!®” It represents the company’s business origins from 1998 and reflects a steady commitment to providing an unforgettable experience to loyal and new customers.
Scooter’s Coffee is at the dawn of a strategic growth phase nationwide. With over 400 stores in 23 states, the company continues to grow rapidly. The U.S. coffee market is an estimated $48 billion a year recession-resistant industry, and Scooter’s Coffee is striving to become the #1 drive-thru coffee franchise in the nation. Visit ownascooters.com to learn more about the benefits of owning a franchise of a well-established company.