Wednesday 10 August 2022

Melitta North America strengthens range of pour-over coffeemakers

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CLEARWATER, Fla., U.S. — Melitta, the leader in coffee filtration and the brand synonymous with exceptional quality in all aspects of coffee and coffee preparation, has announced the release of its all-new Café Euro Thermal Coffeemaker and Artisan Pour-Over™ Coffeemaker and Carafe Set. Both releases complement Melitta’s full range of industry-leading Pour-Over™ products, bringing cutting-edge style to the classic brewing method.

The new releases come on the 111th anniversary of the brand that started in 1908 when Melitta Bentz poked holes in the bottom of a brass cup and lined it with a sheet of her son’s blotting paper to create the world’s first Pour-Over™ coffeemaker. Melitta continues to be a pioneer in Pour-Over™ design, with models that bring elegance and style to any home while providing users with a simple, fast way to hand-craft a rich coffee experience.

“Melitta was founded on the pursuit of one woman to enjoy a better cup of coffee. We’re excited to build upon her legacy and continue to share the benefits of Pour-Over brewing with consumers worldwide,” said Chris Hillman, Vice President of Marketing. “As with all of our leading Pour-Over™ products, we sought to blend function and design so consumers can effortlessly brew handcrafted coffee in the comfort of their own homes.”

The Café Euro Thermal Coffeemaker is the latest addition to Melitta’s Heritage Series, which celebrates the brand’s rich and flavorful history. The 10-cup / 1.25-liter Thermal Carafe and Pour-Over™ Coffeemaker set is updated from its original iconic design with a black matte finish and enhanced functionality. A medium-size drip opening provides a consistent brew and eliminates risk of bitterness while the drip stop feature keeps countertops clean from messy stains. Full-height ridges within the brewing cone provide optimal flavor extraction.

The Artisan Pour-Over™ Coffeemaker and Carafe Set echoes the handcrafted tradition of Pour-Over™ brewing. A distinct texture surface on the brewing cone reflects the individuality Pour-Over™ brewing offers. The set allows users to brew directly into the white porcelain carafe for elegant serving and includes a porcelain pour-over™ coffeemaker, 20 oz. serving carafe with bamboo warming lid and bamboo stand for tabletop placement.

Melitta’s Café Euro Thermal Coffeemaker will have an MSRP of $59.99 while the Artisan Pour-Over™ Coffeemaker and Carafe Set will have an MSRP of $49.99. Both releases will be available at retailers nationwide as well as online in Q4 2019.

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