MELBOURNE – After a three-year hiatus, the Melbourne International Coffee Expo – MICE 2022 – the largest dedicated coffee expo in the Southern Hemisphere returns to the Melbourne Convention and Exhibition Centre from 27 to 30 September 2022. MICE hosts more than 170 exhibitors representing all sectors of the global supply chain.
Regularly attracting over 11,000 attendees, MICE connects café owners, roasters, equipment manufacturers, service suppliers and more to facilitate real business opportunities. The expo provides a wealth of networking opportunities alongside Melbourne Coffee Week.
“This is the moment we’ve been waiting for, and we’re proud to say we’re back, and the doors are open,” says MICE Show Director Lauren Winterbottom.
“We look forward to welcoming the world to Melbourne and MICE over the new four days of industry trade, collaborations, exploration and competition.”
The Melbourne International Coffee Expo launched in 2012 with the purpose to connect buyers and sellers, and bring industry members together in the one space annually to do business.
For the first time since 2013, MICE will host the World Barista Championship (WBC) and World Brewers Cup Championship (WBrC). Australia will become the only country outside of the United States to host the World Barista Championship and World Brewers Cup more than once.
Both competition are organized by World Coffee Events, an organization founded by the Specialty Coffee Association.
“We are thrilled to have secured these prestigious World Coffee Championships,” Winterbottom added.
MICE was set to host the competitions in 2020, before the COVID-19 pandemic disrupted plans and international travel.
The WBC is the preeminent international coffee competition that focuses on promoting excellence in coffee, advancing the barista profession, and engaging a worldwide audience with an annual championship event that serves as the culmination of local and regional events around the globe.
More than 50 champion competitors each prepare 4 espressos, 4 milk drinks, and 4 original signature drinks to exacting standards in a 15-minute performance set to music.
The WBrC competition highlights the craft of filter coffee brewing by hand, promoting manual coffee brewing and service.
The competition schedule is available here.
Other activities on Day One to enjoy at MICE include: