MELBOURNE, Australia — MICE, the Melbourne International Coffee Expo, will return from 9 to 11 September 2021, helping to reconnect the coffee industry face-to-face after a disrupted 2020. The largest dedicated coffee expo in the Southern Hemisphere will once again unite the industry and the entire supply chain in one of the most anticipated coffee events of the year.
“We thank all of our sponsors and partners who have carried forward their bookings to 2021” says the organiser in a press release.
“It has been a turbulent year, however, event organisations are confident MICE will continue to serve the industry with its core purpose to connect industry members and do business in a city renowned for its culture, energy and commitment to evolving the Australian coffee industry.”
Exhibition space is on sale now. With around two thirds already sold, Event Director Simon Coburn says now is the time to get involved.
“We’ve been humbled to see the volume of returning exhibitors and are excited by the prospect of new business also,” Simon says. “It’s quite clear that MICE is an event the industry knows and loves. It’s time to get back to business, strengthen relationships and support the industry in this new ‘COVID world’”.