Wednesday 29 June 2022

Meira, part of Mzb Group, ranks at first place in Finland with its Kulta Katrina brand

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MILAN – According to Nielsen’s latest consumer panel data analysis, Meira, part of Massimo Zanetti Beverage Group, ranked first in coffee volume production share in Finland for Q1 2020, with Kulta Katrina coffee as the number one brand in the market.

Meira is the umbrella brand for a successful coffee line representing the coffee tradition in Finland and the Baltic states.

Its main brands are Café Arome, Saludo and Aromi Mokka, as well as the leading brand Kulta Katrina. It also has a Fairtrade brand: Meiran Reilu kahvi.

Finland has the highest per capita consumption of coffee in the world and, as such, its market is extremely competitive.

Meira has experienced stable growth over the last five years with the introduction of innovative, certified, and sustainable products to meet the consumers’ increasing demand.

“The recognition of Kulta Katrina as the leading brand on the market is a great success, which demonstrates the Meira team’s continued commitment,” said the company in a press release.

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