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Meira of Mzb Group achieves significant sales growth of its new organic ketchup line

Meira

MILAN – Meira, the Finnish company of Massimo Zanetti Beverage Group which produces and distributes coffee and spices for domestic and out-of-home consumption, is proud to be added into the annual Nielsen update on purchase data, which testifies that its ketchup market share in volume increased again, reaching 19%*.

The demand for organic and sustainable products has grown rapidly and for this reason Meira has recently launched a domestic alternative that is healthier than the traditional ketchup.

Meira Organic Ketchup contains 30% less sugar and salt and no preservatives. Tomato content is the highest on the market, 85%. Meira’s table sauces are produced with renewable, environmentally friendly biogas.

In addition, to play its part in the fight against food waste and to answer the consumers’ increasing demand, Meira’s ketchups and mustards are available also in smaller bottle of 250 grams.

*) Source: Nielsen Homescan, 52weeks ending 9.8.2020.