VIDEO – Media perspective discussion at Specialty Coffee Association of America Symposium 2013: telling the story of coffee

Are the media doing a good job telling the story of coffee? Is the story we as coffee people want to tell too complicated to tell the way we want it to be told? What are the obstacles to better coffee stories in the media? This is a video excerpt from a session at Symposium 2012

[embedplusvideo height=”345″ width=”565″ editlink=”http://bit.ly/12OWdKn” standard=”http://www.youtube.com/v/ASriEDIQ_qk?fs=1″ vars=”ytid=ASriEDIQ_qk&width=565&height=345&start=&stop=&rs=w&hd=0&autoplay=0&react=1&chapters=&notes=” id=”ep1036″ /]

Source: Scaasymposium