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MEDIA – Baristas featured on “The Fundamentals Report” airing on CNBC

SEATTLE, US – Baristas Coffee Company, Inc., Via Globenewswire NASDAQ OMX worldwide news service, announced that it is being featured on “The Fundamentals Report” seen on CNBC highlighting the branded beverage market.

According to The Fundamentals Report “the branded beverage market is a dynamic growth sector. It attracting attention from both consumers and investors. Today we look at publicly traded Baristas Coffee Company.

Headquartered in Seattle, Baristas has distinguished itself from the competition with its costumed themed locations.

Analyzing the Fundamentals

We see a solidly proven specialty coffee sector; a core business model with positive cash flow; diversification leveraging the brand including a line of ice cream with additional revenue streams planned to launch later this year, location replication with low capitalization and low operating costs translating into higher margins.

In fact, the report continues mentioning: “an aggressive franchise model recognized by the 2014 Franchise Opportunities Guide found in Inc. Magazine. As revenues in the branded beverage sector continue to increase so will the value of companies such as Baristas Coffee Company.”

CEO Barry Henthorn stated:

“The Fundamentals Report airing on CNBC has further increased the visibility and interest in Baristas.

The combination of media that are featuring us  including CNBC, Bloomberg, Sirius/XM  and the designation as “Most Exciting New Franchise Opportunity” by The 2014 Franchise Opportunities Guide included in this month’s Inc. Magazine  recently is translating directly to sales and furthering additional opportunities.”