CHICAGO, U.S. — Mars Wrigley Confectionery marked on March 21st the celebration of International Day of Forests by launching new commitments to preserve forests: this follows the release of Cocoa for Generations in September 2018, the company’s strategy to drive towards a sustainable cocoa supply chain that is fully traceable by 2025.
John Ament, Global Cocoa Vice President at Mars Wrigley Confectionery, said “Our Cocoa for Generations plan embodies our sustainability strategy for cocoa, with protecting people and the planet at its core.
Today’s announcement shares our success so far – we have already traced a quarter of our global supply chain. In order to achieve our 2025 ambition of a deforestation-free cocoa supply chain for cocoa we source, we will ensure 100% traceability, and will only work with cocoa supply chain partners who can meet our Responsible Cocoa specifications.
We are proud to share our actions to preserve and protect forests for the future, because the world we want tomorrow starts with how we do business today.”
Janet Ranganathan, Vice President, Science & Research at World Resources Institute said “I commend Mars for having the courage to make a bold commitment to a deforestation free cocoa supply chain and for being transparent about its progress. This commitment, together with additional ones on protecting children, improving farmers’ income, and monitoring for impact, has the potential to be a game changer.”
Since launching Cocoa for Generations where we committed to preserving forests and a traceable supply chain for Responsible Cocoa by 2025, we’re proud to already have GPS-mapped 24% of our global cocoa supply chain to farm level. Now we are taking additional actions to preserve forests including the following:
- An ambition of a deforestation-free  cocoa supply chain by 2025;
- Mapping via GPS 100% of the cocoa we source to farm level by 2025;
- Disclosure of cocoa countries of origin, our current Tier 1 suppliers and progress on traceability to Tier 2 farmer groups and Tier 3 farmers as part of our promise of transparency;
- Exclusively sourcing from suppliers who meet our Responsible Cocoa specification of traceability for direct sourcing by 2019 and indirect sourcing by 2022 in Cote d’Ivoire and Ghana;
- Detailed action plans for Côte d’Ivoire and Ghana as part of our contribution to the Cocoa and Forests Initiative.
- In 2019, completing risk assessments for Indonesia, Brazil and Cameroon to be published in 2020;
- Completion of risk assessments for Ecuador and the other countries we source from by 2020.
- Use of third-parties to monitor and verify our progress.
To date, Mars can trace 95% of the cocoa we source to a country of origin via our Tier 1 direct suppliers.[i] Nearly 40% of our cocoa supply chain can be traced to Tier 2 – farmer group[ii] – and 24% of our supply chain can be traced to a Tier 3 – farm level.[iii] We have more to be done and are committed to accelerate our progress by working only with cocoa suppliers who can be accountable to meet the milestones laid out in our Cocoa for Generations plan.
Every year Mars will report on our progress against the commitments and goals of our Cocoa for Generations plan.
 As defined by the Accountability Framework initiative