Marley Coffee Expands Distribution in Chile. The sustainably grown, ethically farmed and artisan-roasted premium coffee company, yesterday announced its expansion into two popular foodservice chains in Chile – Castaño, one of the country’s largest coffee chains, and Subway sandwich stores as well as several grocery chains.
Beginning in summer 2015, the expected volume of Marley Coffee distributed to over 80 Castaño locations across the country is 132,000 pounds on an annual basis.
Following an agreement signed in December 2014, Marley Coffee is also now officially available in 44 Subway locations in the region. By the end of 2015, it is expected that the brand will be served in 53 Subway stores nationwide with the potential to expand into other countries.
“Chile is a great example of the ideal partner we seek out for our international expansion,” said Rohan Marley, Chairman and Founder of Marley Coffee (in the picture).
“They understand our brand, and not only do they know how to take us to market, but we have high confidence their efforts can be replicated throughout South America.”
Marley Coffee has also gained new distribution in several major grocery retailers across Chile. The company just added Wal-Mart Stores, Inc. with over 30 locations confirmed to carry three SKUs of 8oz bagged coffee.
With goals to expand to an additional 120 stores within the next six months, Wal-Mart signifies an important retail distribution gain in Chile.
The company also recently gained distribution in 100 Unimarc stores and 50 Tottus supermarkets, two of Chile’s biggest grocery retail chains.
In an effort to support overall awareness, the company has also announced it will be available via branded Bike Cafes and coffee vans in five different cities throughout Chile, offering unique experiences to residents.
As one of the brand’s leading international partners, Chile’s sales of Marley Coffee have soared since its original introduction in 2012.
Through efforts including sponsorships of surf competitions and music festivals such as Lollapalooza, in just three short years, the brand has secured over 350 accounts including boutiques, grocery retail and large restaurant chains.