Marley Coffee has announced the launch of its new My Cup series, a small batch, single origin, limited release specialty coffee available exclusively on the company’s online store as part of its recurring subscription or one-time product purchase.
The first My Cup batch will be available in whole bean format in 10-ounce bags, hand-labeled and hand-numbered before being shipped with love from the company’s corporate headquarters in Denver, CO.
The first batch in the series, Congo Kivu, is a top-grade bean sourced from the Eastern Congo chosen for the complex flavor notes and unique story behind the coffee from this exceptional growing region.
Future My Cup series will be sourced from renowned coffee regions around the world to highlight diverse offerings and create positive change in coffee regions globally. Subscribers to the My Cup series will enjoy convenient auto-ship of each new batch every three months.
Rohan Marley, Chairman and Founder of Marley Coffee said, “I am proud to present this unique offering to Marley Coffee enthusiasts and discerning coffee aficionados everywhere. We can create positive change and economic opportunity in the Congo, and other regions where we will source coffee for the My Cup series, by investing in great regional coffee producers, and bringing that taste of change into each and every cup.”
Rooted in the Marley family values of love, passion and social responsibility, Marley Coffee is making a contribution for every My Cup series bag sold directly to Water Wise Coffee, a nonprofit sustainability initiative dedicated to improving water quality in regions affected by coffee production. Currently, Water Wise Coffee is helping to build vetiver grass wetlands in the Sidama region in Ethiopia.
“Recurring products of the month clubs are becoming a powerful revenue generator for companies online, and we see this as one of the key drivers for our top and bottom line in the next few years. My Cup is an exciting opportunity to capture a larger segment of the online market seeking that next level coffee experience.
Consumers everywhere are responding to the convenience and quality of the online membership model, and we believe we can excel in the specialty coffee club space by continuing to source unique coffees at a great value for consumers,” said Brent Toevs, CEO of Marley Coffee.